Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter Michael E. Porter
Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life by Avinash K. Dixit Avinash K. Dixit
The Innovator's Solut!on: Creating and Sustaining Successful Growth by Clayton M. Christensen Clayton M. Christensen
Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder Alexander Osterwalder
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper Brant Cooper
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim W. Chan Kim