All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin Seth Godin
Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future by Ashlee Vance Ashlee Vance
The Third Door: The Wild Quest to Uncover How the World's Most Successful People Launched Their Careers by Alex Banayan Alex Banayan
Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley Daniel Priestley
Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine by Mike Michalowicz Mike Michalowicz
The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper Brant Cooper
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime! by M.J. DeMarco M.J. DeMarco
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank Steve Blank
Will It Fly?: How to Test Your Next Business Idea So You Don't Waste Your Time and Money by Pat Flynn Pat Flynn
Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business by Pat Flynn Pat Flynn
The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World by Chris Guillebeau Chris Guillebeau
Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder Alexander Osterwalder