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| Publisher: | O'Reilly |
| Genres: | Nonfiction, Business Books, Technology & Engineering |
| Authors: | Jaime Levy |
| Pages: | 298 pages |
| ISBN10: | 1449372864 |
| ISBN13: | 9781449372866 |
| Tags: | Nonfiction Books, Business Books, Technology & Engineering, Free Download, PDF Download |
| Language: | en |
| Physical Form: | PDF Book |
| Type: |
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.
