Pre-suasion by Robert B. Cialdini PDF Download

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Publisher: Penguin Random House
Genres: Social, Group Or Collective Psychology, Business & Management, Management & Management Techniques
Pages: 432 pages
ISBN10: 1847941435
ISBN13: 9781847941435
Tags: Social, Group Or Collective Psychology, Business & Management, Management & Management Techniques, Free Download, PDF Download
Language: en
Physical Form: PDF Book
Type: PDF
Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Cialdini explains how the best communicators capitalize on "privileged moments for change," in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. To change minds, savvy pre-suaders first change "states of mind." Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is to alter the audience's focus of attention just before requesting a relevant action. He draws on an array of studies and accounts, from successful online marketing campaigns to effective wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.--Adapted from dust jacket.


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