(PDF DOWNLOAD) Predatory Thinking by Dave Trott

(PDF DOWNLOAD) Predatory Thinking by Dave Trott

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Publisher: Pan Macmillan
Genres: Biography: Business & Industry, Business Strategy, Entrepreneurship Books, Management: Leadership & Motivation
Authors:
Pages: 272 pages
ISBN10: 1447285344
ISBN13: 9781447285342
Tags: Biography: Business & Industry, Business Strategy, Entrepreneurship Books, Management: Leadership & Motivation, Free Download, PDF Download
Language: en
Physical Form: Book
Size: Huge
Type: Digital

Powerful strategies for how to out-think the competition, from a great of the advertising world

Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
"You're crazy, you'll never out-run a tiger," says the other explorer.
"I don't have to out-run the tiger," he replies.
"I just have to out-run you."


"Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it--changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War II fighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.

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