Ogilvy on Advertising

Ogilvy on Advertising

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Publisher: Knopf Doubleday Publishing Group
Genres: Business Books, Nonfiction, Psychology Books
Authors:
Pages: 224 pages
ISBN10: 0394729039
ISBN13: 9780394729039
Tags: Nonfiction Books, Business Books, Psychology Books, Free Download, PDF Download
Language: en
Physical Form: PDF Book
Type: PDF
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

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