Publisher: | McGraw-Hill Education |
Genres: | Business Books, Entrepreneurship Books, Nonfiction |
Authors: | Dan S. Kennedy |
Pages: | 304 pages |
ISBN10: | 1599181819 |
ISBN13: | 9781599181813 |
Tags: | Business Books, Entrepreneurship Books, Nonfiction Books, Free Download, PDF Download |
Language: | en |
Physical Form: | PDF Book |
Type: |
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“Follow the money!”
Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!