influence : The Psychology of Persuasion PDF Download

5.00 Avg rating1 Votes
Publisher: HarperCollins
Genres: Psychology Books, Management: Leadership & Motivation, Sales & Marketing
Pages: 336 pages
ISBN10: 0061241895
ISBN13: 9780061241895
Tags: Psychology Books, Management: Leadership & Motivation, Sales & Marketing, Free Download, PDF Download
Language: en
Physical Form: PDF Book
Type: PDF

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.



Required fields are marked *. Your email address will not be published.