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| Publisher: | Harper Collins |
| Genres: | Business Books, Entrepreneurship Books, Management Books |
| Authors: | Geoffrey A. Moore |
| Pages: | 256 pages |
| ISBN10: | 0060517123 |
| ISBN13: | 9780060517120 |
| Tags: | Entrepreneurship Books, Business Books, Management Books, Free Download, PDF Download |
| Language: | en |
| Physical Form: | PDF Book |
| Type: |
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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