Crossing the Chasm by Geoffrey A. Moore PDF Download

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Publisher: Harper Collins
Genres: Business Books, Entrepreneurship Books, Management Books
Pages: 256 pages
ISBN10: 0060517123
ISBN13: 9780060517120
Tags: Entrepreneurship Books, Business Books, Management Books, Free Download, PDF Download
Language: en
Physical Form: PDF Book
Type: PDF

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


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